Thanks for the Q/A! 1) What advice do you have on creating a meaningful and worthwhile message that will resonate with potential donors? Giving to a cause that directly benefits charismatic creatures or beautiful land is hard enough, but what about conveying the value of less glamorous, but equally worthy, species and causes? Final, related question: what advice do you have about growing and cultivating that audience (beyond FB, twitter, and family!). Thanks again for your insight!
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